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This June, Shanghai offers a Shanghai surprise! Thirty-six brands from the Shanghai Fashion Week announced they will engage in a relaunch of their fashion offering. A dynamically centered and super charged event is to be expected and livestreamed on Douyin. This is a place where the corresponding hastag maintains a viewer followship of more than a billion interested eyes and willing pockets filled with currencies of every nature and endurance to be tossed upon the fashion offerings as tribute in celebration of style, flair and eccentric brilliance.

 

Previously unspoken names such as Ao Yes, Double Fable, Ting Gong and Tricokoo will be included in the lineup of mystery, shock, dazzle, and dazed-and-bewildered awe. Local aspiring brands garnering a big local base of support such as Shushu/Tong and Shuting Qiu will assist in setting the colorful tone of the show in either the opening or closing of the event, which is said to run between Jun 17 and June 19. Three days of fabulocity and brilliance, we are assured.

 

Brands including Leaf Xia, Private Policy and Feng Chen Wang will intertwine virtual reality into their meta shows of charismatic intrique. Those logging into the event will of course have access to the coveted front row seats and behind the scenes events through social media channels Bilibili, WeChat and Weibo. International patronage wishing to also partake in this Eastern show of fabulocity will have the opportunity to engage such corresponding treasures through Instagram or YouTube.